How FOMO Drops Work (and Why We Sell Out on Purpose)
A FOMO drop is a small, fixed batch that FOMO Bakery, a small-batch bakery in Bangalore, releases online at a set time: Thursdays at 7 pm. Members of the FOMO List hear about each drop first, and when the batch is gone, it's gone. We sell out on purpose because we bake a fixed amount, not because we're playing hard to get.
What is a FOMO Bakery drop?
A FOMO drop is a limited batch released at a set time, with a maximum of 2 per order. Once it sells out, it's sold out.
The 2-per-order limit spreads a small batch across more people, which feels fairer than one person buying the lot. It's the most literal version of our line: "Sold out. It's in the name." If you're new here, start with our guide to artisan cookies in Bangalore.
When do FOMO drops go live?
FOMO drops go live on Thursdays at 7 pm, as stated on the FOMO List page. Founding members of the List get the drop link 30 minutes before everyone else.
The List hears about each drop first, so it's a better place to watch than the shop page on a Thursday evening.
What is the FOMO List?
The FOMO List is FOMO Bakery's sign-up for drops, and you can join it by email or WhatsApp. List members hear about drops before anyone else.
The first 500 people to join get founding numbers, from 001 to 500. Founding members get first dibs on every drop and receive the drop link 30 minutes early. Once number 500 is taken, that's the founding list done, so join the FOMO List and try for a founding number.
How do you get in on a FOMO drop?
To get in on a FOMO drop, join the FOMO List, watch for the Thursday 7 pm release and order quickly, up to 2 per order. Here's the full routine:
- Check you're in Bangalore. FOMO delivers within Bangalore only, so drops are a Bangalore-only sport.
- Join the FOMO List by email or WhatsApp. If you're among the first 500, you get a founding number.
- Watch for the drop. Drops go live on Thursdays at 7 pm, and founding members get the link 30 minutes earlier.
- Order quickly, and take 2 at most. Drop items are limited to 2 per order.
- Missed it? Leave your email. The sold-out product page says "Rejected by FOMO". Leave your email there for first dibs on the next drop.
What happens when a FOMO drop sells out?
When a FOMO drop sells out, the product page shows "Rejected by FOMO". Leave your email there and you get first dibs on the next drop.
Yes, being rejected by a bakery stings. It's a short sting, though, and it comes with a head start next time.
Why does FOMO Bakery sell out on purpose?
FOMO sells out on purpose because every drop is a fixed batch. We're a three-person team, and we'd rather bake a set amount properly than stretch it to cover every order.
Small batches also keep things fresh. Our cookies are baked fresh in small batches, and our bomboloni and Berliners are best eaten on the day.
Is FOMO's scarcity real or a marketing trick?
The scarcity is real. Each drop is a fixed batch, and when it's gone, the product page says so.
To show it, FOMO publishes The Receipts, the real numbers behind each sell-out: how many were made, how fast they went and how many people were turned away. No Receipt has been published yet, so we won't quote numbers we can't show you. When the first one goes up, it will be on that page.
"The quality is consistently great, and FOMO consistently sells out at our markets."
The SoulSanthe team, high-end pop-up markets, Bangalore
What are the FOMO Halloween specials?
The FOMO Halloween specials are a limited run of hand-decorated cookies, available by waitlist only. They are the current example of how a limited FOMO release works, and they are not on sale yet.
They come in two sizes. The Halloween Cookie Pouch (₹299) holds 10: four iced brains, four bloodshot eyes, one butterscotch witch finger and one headless gingerbread man. The Halloween Gift Tin (₹499) holds 14: four iced brains, four bloodshot eyes, four butterscotch witch fingers and two headless gingerbread men. As well as wheat, egg and milk, they contain tree nuts (almond).
The waitlist is the only way in, so join the FOMO Halloween specials waitlist if you want a shot.
Will FOMO raise prices for Diwali?
No. FOMO's Diwali promise is "No Sale. No Surge.": no festive discount and no festive price rise, just a fixed run, baked properly.
Diwali orders open soon, and the FOMO Diwali page has a notify-me sign-up. If an item sells out, FOMO may offer a Diwali IOU: you pay now, give the card on Diwali, and the cookies arrive in January. For gift ideas, read our guide to Diwali gift hampers in Bangalore.
Questions people ask
How do FOMO Bakery drops work?
A FOMO Bakery drop is a small, fixed batch released online on Thursdays at 7 pm, with a maximum of 2 per order. FOMO List members hear about drops first, and when the batch sells out, it's gone.
What time do FOMO drops go live?
FOMO Bakery drops go live on Thursdays at 7 pm. Founding members of the FOMO List get the drop link 30 minutes before everyone else.
How do I get a FOMO founding number?
Join the FOMO List by email or WhatsApp at fomobakery.com/pages/list. The first 500 people to join get founding numbers from 001 to 500, with first dibs on every FOMO Bakery drop.
What happens if I miss a FOMO drop?
When a FOMO Bakery drop sells out, the product page shows "Rejected by FOMO". Leave your email there and you get first dibs on the next drop.
Does FOMO Bakery publish its sell-out numbers?
Yes. FOMO Bakery publishes The Receipts, the real numbers behind each sell-out: how many were made, how fast they went and how many people were turned away. No Receipt has been published yet.
Are FOMO's cookies eggless?
No. Every FOMO Bakery product contains egg, including drop items, and FOMO has no eggless products.